NoJoCo
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Our Story
NoJoCo was born from a personal journey — one rooted in health, nostalgia, and love for the daily coffee ritual.
It all began when Rebekah, co-founder of NoJoCo, was diagnosed with an overactive adrenal gland. Her chosen health professional gave her advice that felt impossible: cut back on her one daily joy — coffee. At the same time, she had already eliminated sugar and unhealthy fats from her life. One by one, her simple comforts were vanishing.
We searched high and low for a coffee alternative that didn’t taste like a compromise. The decaf options were bland. The substitutes were either jittery, sweet, or unbalanced. Nothing could replace the feeling of that first sip in the morning — until a memory sparked.
I (Denis) was taken back to my childhood, sitting at my grandmother’s table in Eastern Europe. She would make me “coffee” just like the adults — but I later learned it was chicory. Rich, roasted, and comforting. It made me feel grown-up, yet did my little body good. It was our daily ritual, our moment.
That memory became the seed of something bigger. We reached back to our roots — literally — and brought the chicory root forward for a new generation. NoJoCo is short for “No Coffee Company” — but what you get is far from nothing.
It’s a bold, caffeine-free, gut-friendly drink that supports your body instead of depleting it. Made to satisfy your senses, without compromise.
This is more than a product. It’s a ritual, redefined.
Get In Touch
Tell us your story or if you’ve got questions, feedback, stockist inquiries, or just want to say hello — we’d love to hear from you. Drop us a message and we’ll get back to you as soon as we can.
Let’s brew something great together.
