What Is Chicory? The Root Behind the Ritual
Chicory is more than just a coffee alternative — it's a centuries-old ingredient with deep roots in wellness and tradition. In this post, we break down what chicory is, where it comes from, how it’s made, and why it’s suddenly getting so much love.
🌿 What is Chicory Root?
Chicory (Cichorium intybus) is a woody, perennial plant with striking blue flowers. It belongs to the dandelion family and is commonly found across Europe, North America, and parts of Asia. But the magic lies underground — in its root.
When roasted and ground, chicory root creates a dark, rich powder that looks and tastes similar to coffee — but with no caffeine and added health benefits.
🏺 A History Steeped in Tradition
Chicory has been used for over 5,000 years. Ancient Egyptians consumed it for its cleansing and medicinal properties. In 19th-century France, it became popular as a coffee extender during shortages — and in some cultures, it never left.
Many Europeans (especially in countries like Ukraine, Poland, and the Netherlands) grew up on chicory as a family staple — a comforting drink that bridged generations.
⚗️ How Is It Made?
The process is surprisingly natural:
Chicory roots are harvested and cleaned.
They’re dried and slowly roasted to bring out a deep, rich flavour.
The roasted roots are ground into a fine powder — ready to brew, blend, or can.
At NoJoCo, we source premium-quality chicory to ensure maximum flavour and functional benefits in every sip.
🧠 Chicory vs. Coffee: What’s the Difference?
ChicoryCoffeeCaffeineNone~95mg per cupGut HealthHigh in inulin (prebiotic)Neutral or acidicFlavourRoasted, earthy, smoothBitter, acidicSleep ImpactNo disruptionCan impair sleepEnergy TypeCalm, sustainedQuick spike & crash
💡 How Can You Use Chicory?
Brew it like coffee with hot water or steamed milk.
Blend it into smoothies or protein shakes.
Use it in baking for rich, earthy flavour.
Sip it iced as a refreshing, jitter-free alternative to cold brew.
🌱 Why We Chose Chicory for NoJoCo
For us, chicory isn't just a replacement — it's an upgrade. It offers a roasted, satisfying experience without the side effects of caffeine. And with its fibre content, digestive benefits, and natural sweetness, it’s the foundation of a better brew.
💬 Try It Yourself
Never heard of chicory until now? You’re not alone. That’s why we’re here — to reintroduce the world to this incredible root with NoJoCo, one can (or pouch) at a time.
